留学生商科论文怎么写

商科论文当中最常见的7P理论，希望帮到你：

01

Product

产品：branding, quality和customer service

重点分析：

• What to sell?

• Is there a market?

• Is there enough demand in the market?

• What are you actually selling?

02

Promotion

促销因素，marketing communication

分析重点

• What kind of information to communicate?

• The best way of communication?

• What budget do you have?

• What message do you want to communicate?

• To who?

• What is the best way to communicate to them?

• What measures to know if you have been successful?

03

Price

价格，positioning和payment methods，可将value-added elements加入分析

分析重点

• Where is it sold?

• Retail outlet?

• How will distribution affect the cost？

• Pop Up you create?

• Online?

• How will the distribution of your product affect cost/pricing?

• Wholesaler, reseller, sales agents?

• Postage?

04

Place

渠道，trade channel和sales support

分析重点

• Price of production/delivery

• Online seller fees

• Profit margin

• All on the financial spreadsheet

• Retailer rebates

• Storage & stock control

05

People

人员，recruitment和training skills

分析重点StaffCustomersStaff

• Face of your brandBehaviours reflect values

• Maintaining your relationships

• Extending your relationships

06

Process

过程

分析重点How to deliver the product or service?

Customer journey touch points

Maintain high standards of customer care

07

Physical Evidence

有形展示

重点分析product packaging和online experience

• Make the right impression through

• Your workplace

• Retail outlet

• Website