You are wanted in 2018FBIC !

• Please click“走进消费者的“新” | 2017全球食品&饮料创新品鉴已启程” to read Chinese version.

• Reply the key words “FBIC”, to get the complete report of 2017FBIC.

To those workingin the area of product innovation:

The planning of fourth Global Food& Beverage Innovation Collections (FBIC) has been started. The innovation summit is devoted to “360 Degree in depth analysis of the product innovation". With the vision of "Capture Innovation, Beyond the Future", our intention is to integrate and share the industry's premium innovative resources, so as to accelerate the innovation development of food industry.

As the organizer of FBIC, the most exciting thing for us is to get together talented innovators, share the insights of industry and product innovation in different aspects. So as 2018FBIC, we are happy to announce that, 2018FBIC will be held in Shanghai during Mar. 25-27th, 2018.

In Oct. 2016, Jack Ma firstly proposed the concept of "New Retail” in Computing Conference, namely data-driven pan-retail form of consumer experience-centric. Over the past two years, the online retail has revolutionized consumer's purchasing experience. Omni-Channel retailing combining the hand-on experience in store and online purchasing is the new powerful way to meet the consumer needs in the new era. It is normal that consumers demanding better products and upgrading their consumption. New generation are experiencing changes from consumption structure, category selection, experiencing, interaction, and resonance. Furthermore, they are always enthusiastic about seeking for new and better experience.

Some new branding in sub category like Heytea, Ijova, Lepur, etc. emerged in the market and grows fast due to appropriately catered to consumers’ requirement by upgrading either product or experiencing. Inaddition, food industry becomes a hot battle ground with the boosting from government & economic development and the favor of investment.

How to bring new inspiration andmethodology of product innovation to China's food and beverage industry, we decided to go to US，the innovation highland to explore the secret of success in food, retail and internet innovation, etc., and to Japan to inquire about the product innovation and craftsmen spirits.

FOODAILY In US in Jul.

During the13-day-innovation-visit, we visited 7 cities across the east, central and west, covering 10+ supermarkets, shops and convenience stores, 8+ branding experience stores, met with 7+ global corporate executives and well-known corporate scientists， exchanged ideas with food science professors or graduate students face-to-face at 3 top Universities, to learn the experiences of traditional and innovative companies in branding, product, channel, digital marketing, and user experience enhancing.

FOODAILY In Japan in Sep. 

FOODAILY launched a 8-day visit in Japan, a country with similar Oriental consumption and cultural background. From Osaka, Kyoto, Nagoya to Tokyo, we feel and experience the craftsmen spirits of Japanese enterprise. We have found that China is experiencing some similar trends what Japan have experienced like GDP growth slowdown, urbanization process, aging aggravation, and so on which prompted enterprises and retail industry towards a personalized and highly subdivided development of consumers. We are also aware of the product and branding formed have developing the aesthetics uniform of brand expression, scenario-based and a perfect consumer experience, which is exactly what we are facing and we need to learn from.

In the continuous learning andexperiencing, we feel the gap but also find some methodology, resources and business opportunities. These market insights, experiences and resources will be shared and presented in 2018 FBIC.

David Kelly, founder of IDEO, the world's leading design innovation consultancy, presented "Design Thinking"，of which the essence is "user-centered". In conjunction with the domestic food industry characteristic and esign thinking tools applied in new product development processes, Foodaily presented "Holistic Design Innovation". Besides emphasizing designthinking, innovator also need to jump out of the enterprise’s own limitation, accept cross-cultural market experience, reference and integrate external resources. At the same time, the collaboration between the various functions within the enterprise is needed when transferring idea to products which is called systematic thinking. Combined with the above two points, product innovation can be accelerated and the failure rate of new products can be reduced too.

In the background of new retail, demands of consumer are increasingly diverse and varied. How to better understand, capture their real needs and make the right and quick response isthe key to the business success. Thus, we keep the theme "Shaping the Innovation Within the Consumers" as the slogan of 2018FBIC, together with food industry giants, we will bring:

• 1400+ SKU, covering 7 sub categories: dairy, beverage, bakery, snack, confectionary & chocolate and functional foods;

• Scene deducting of commercial/consuming experience;

• New trends, new concepts, new products, new technology release;

• Take each category as the breakthrough point, covering category trends, B2B solutions case, B2C innovation case study, packaging innovation, regulatory guidance and successful product innovation decryption, 360-degree product innovation revelation from 0 to 1;

• The innovation summit consists the complete chain from innovation theory / methodology, consumertrends, technological innovation to the market innovation;

The schedule is as follow:

• Mar.25, 09:00-16:40   Product show, New Trends, New Concepts road show and New Technology Release

• Mar.26, 08:40-17:20   Solution Case

• Mar.26, 18:30-21:00   Innovators’ Night

• Mar.27, 08:40-16:30   Innovation Summit

Compared with 2017FBIC, we have made these improvements:

• Add one more category: functional foods;

• Add one more day for newconcept road show；

• From product show to consumption/commercial scene deduction of product & product related；

• Strengthen the narration and discussion of products showed;

• Reveal product innovation process more thoroughly;

In the past two  years, we have invited Mr.星川博行, the senior executive of tech. & supply chain function of Yakult Japan sharing the innovation success. This time, we will invite the technology / marketing experts of top three dairy enterprise in US to share their profound knowledge and practice.

Definitely, our goal is invariable: "product innovation accelerator" and "innovators’ social place". We will invite marketing / R&D function leaders of about top 30 enterprises per each category and limit participants within 750 to ensure efficient experience and communication.

Resistration

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Need information? A query?

Don’t hesitate to contact our team.

Sponsorship or speech

Please contact: Cynthia

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Registration

Please contact: Zoey

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