专注与迷茫 Focus and Confusion
大家好，今天Mike打算讲讲专注与迷茫。
hello, guys, today I wanna talk something about the Focus and Confusion.
很多人和加了Mike的微信好友，然后阐述了自己一些关于事业发展的想法。
Many guys connected with me on WeChat and told me some of their ideas about the development of their careers.
当然，他们并非充满信心的告诉我，自己能很好的在外贸的道路上前行,而是表达了自己对未来发展的迷茫与无助。
Of course, they mostly expressed their confusion and helplessness, instead of telling me that they could be going well along the road of foreign trade business.
一些粉丝跟Mike说，自己刚刚毕业，第一次接触外贸，什么都不懂，老板开了一个阿里巴巴平台，就开始了外贸生涯。
Some of my followers told me that as a new graduate, it is their first time to know and do foreign trade business and they nearly know nothing about it.
And the company just started this business with Alibaba.
公司也没人带，自己啥也不懂，触目可及的只有自己对工作的茫然无措。
No one is gonna teach them in the company and all they can reach is the endless confusion regarding the whole work.
其实，不止你们，很多人都经历过这个阶段，这在小公司，是不可避免的。
In fact, many people have gone through such period of time, which is inevitable in small companies.
因为很多公司刚刚起步，没有足够的经验，也没有太多的运营资金，导致发展缓慢或麻烦不断。
Coz many companies just started this business with nearly no experience and limited fund, which result in the endless problems and slow development.
公司内几乎没人懂如何去操作，缺乏方向，有钱乱投。
Nobody understands how to run this business and thus has to bury themselves in the blind investment.
☆
MIKE外贸说
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听别人说阿里巴巴金品诚企好，于是八万块没了。
They heard that Alibaba Assessed Supplier is great, then eighty thousand RMB is gone.
听别人说创建一个好网站好，于是4万块没了。
They heard that building a good website is great, then forty thousand RMB is gone.
听别人说谷歌广告好，于是10万块没了。
They heard that Google Ads is great, then one hundred thousand RMB is gone.
尽管花了很多钱，效果仍然不好。
The result is still negative though lots of money has been spent.
为什么？因为大多数东西，你不懂得如何去操作。
Why? Coz you don't know how to deal with most of the things.
比如网站，实际上你并不知道什么样的网站才是真的好，只是看到表面不错，就觉得这几万块花的值了。
Take website as an example, in fact, you don't know what kind of website is good. You may think it great judging from its beautiful appearance and believe that it is worth the money.
我的一个VIP学员网站做的很漂亮，花了几万块，却被我几分钟内挑出了无数问题。
I picked up many problems on a website from one of my VIP students, on which he spent tens of thousand RMB.
一些公司甚至喜欢做什么都找第三方运营，比如平台，比如网站。仔细想想，一个对你的产品和行业都不了解的公司，能做的比你还好么？
Many companies like hiring a third-party company to manage their platforms or websites. Think about it, can a company do better than you if they know nothing about your products and industry?
拿出你给的钱的一小部分，随便找几个关键词做谷歌广告， 一样轻松的可以有稳定流量，问题是，这些关键词与你的产品销售关系不大，引来的不是目标潜在客户，无法转换成有效的询盘。
They can easily get your website stable traffic by paying for the Google Ads with very small part of the payment you give. But the problem is, most of the keywords they put on the Google Ads are not closely connected with your product selling, which can hardly bring you target potential clients and effective inquiries.
在之前的很多分享中，也提到过这类现象。
I have mentioned this phenomenon in past articles.
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相关历史文章列表 List of past related articles.
空手套白狼，你行不行？Are you able to make money out of nothing?
外贸该如何开发客户 How to find the customers for Foreign Trade Business
我还是想说那句在VIP教学视频里经常对学员说的话，你不必亲自去做，但是必须懂。
Still, I wanna say that words which I often say in the VIP education videos, " Sure you don't have to do it on your own, but you've got to understand it."
无论是公司还是业务员，都会在不懂的情况下感到迷茫，重点在于，你要做出行动，改变自己的无知，找到正确的方向，而不是放弃。
No matter as a company or a salesperson, you'll all feel confused when you know nothing. The point is, you have to move further and find yourself the right way to go, rather than giving it up.
迷茫不可怕，可怕的是轻言放弃。
Being confused is not terrible, the things really terrible is to say die easily.
专注你想要的生活
Focus On The Life You Desire
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