2021慕尼黑国际体育用品博览会（ISPO Munich）与您相约线上

• 根据展商及客户反馈，举办数字化展会

• 核心主题：数字化、健康、可持续性

• 终端用户首次参展

2021年2月1-5日，慕尼黑国际体育用品博览会（ISPO Munich）将与您相约线上。考虑到新冠疫情的全球发展，慕尼黑博览集团在与各个分公司密切交流后，决定以数字化的形式举办新一届的展会。这样一来，展会将不受国际旅行限制，让世界各地的体育运动从业者们从中受益。全新线上展将充分利用今年6月举办的数字化活动“ISPO Re.Start Days”的积极经验，为品牌及产品展示、行业交流、国际业务拓展提供理想机会。

鉴于疫情的持续影响，“线上+线下”同步举办展会已不太可能实现。对此，慕尼黑博览集团董事长兼首席执行官Klaus Dittrich认为，将展会通过完全数字化的形式举办是合情合理的。“对于ISPO Munich的国际化和高品质，所有参与者和主办方都有很高期待。但在当前情况下，这可能无法得到充分满足。如果ISPO Munich 2021通过线上形式举办，来自世界各地的展商和观众们就都能参加了。同时，我们还可以在展览模式上进行创新，吸引新的目标群体加入。我相信，明年2月，大家通过全新线上展会，将以数字化的形式展开超高水准的行业交流。”

全新线上展聚焦数字化、健康和可持续性

为期五天的ISPO Munich 2021线上展会，将聚焦包括创造力和数字化、健康和可持续性在内的核心主题。展会同期还将举办各类线上会议活动，为所有参与者提供讨论与互动的理想机会。自疫情爆发以来，公众对体育、户外活动及其对健康的重要性有了更深切的感受。这一趋势也让行业对平台的需求日益提升，核心品牌、业内人士和顶级运动员，都希望通过行业平台加深联系、启迪灵感。

参与全新线上展，有哪些益处？

结合往届线下展会的优势，ISPO Munich 2021线上展会还将带来诸多参展新优势：发现新产品、新品牌并获取业务；与展商、观众、媒体及意见领袖建立联系；通过实时流媒体和聊天室参加论坛及讨论等。ISPO全球总监Jeanette Friedrich对全新的数字化展会表示乐观：“在过去的十年中，ISPO建立了强大的数字化功能和影响力。现在，我们加以利用，将为大家呈现一场让所有人都受益的线上展会。很高兴看到，目前各大品牌对线上展会反应积极。”

终端消费者积极参与

一直以来，ISPO Munich主要针对行业人士开放。2021年，线上展会将为终端消费者提供体验专业贸易展的初次机会。他们将以在线形式参与展会，与行业直接进行对话。在产品展示、研讨会和大师班活动中，品牌和企业可以充分展示各自的创新，并与来自世界各地的运动及户外爱好者们实时互动。之前举办的“ISPO Open Innovation”活动已经证明，这种整合效果是非常惊人的：在活动举行的一年中，来自70个国家及地区的约80,000名终端消费者，参与了crowdsourcing和市场研究活动，为企业开发新产品和新概念带来了有价值的见解及灵感。

ISPO Re.Start Days 2020 为2021线上展会“打样”

2020年夏季举办的“ISPO Re.Start Days”活动表明，线上办展能够实现附加价值，并对行业而言至关重要。这也正如慕尼黑博览集团董事长兼首席执行官Klaus Dittrich所言：“ISPO Re.Start Days的经验将对我们举办明年2月份的ISPO Munich线上展会提供极大帮助，让我们满足各类参与者的需求。即使在特殊时期，我们的目标仍然是为行业增长和创意提供理想化的平台。”

更多讯息，请联系：

慕尼黑展览（上海）有限公司出展业务部

杨虹 / 辛丹怡

（[phone]-1817 / 1820

[e-mail]

• Digital format developed based on feedback from exhibitors and customers

• Key topics: Digitization, health, sustainability

• End-consumers part of event for the first time

In the coming year, ISPO Munich will take place February 1-5, completely online. In close cooperation with the branch and with consideration for the current development of the coronavirus, Messe München has decided to conduct the event completely digitally. By doing so, the world’s leading sports business platform will be beneficial for all participants, regardless of international travel restrictions. The event format will build upon the positive results of the virtual ISPO Re.Start Days in June 2020. It will offer opportunities for brand and product presentation, for discussion and networking as well as maintenance of international business relationships.

With the current developments of the coronavirus pandemic, the execution of ISPO Munich as a hybrid event – a combination of digital and on-premises events – cannot be reliably ensured. For Klaus Dittrich, the Chairman and CEO of Messe München, the move to a completely digital event is a logical step: “Both the customers as well as we as host have high expectations for the internationality and quality of ISPO Munich. Under the current conditions, we cannot fulfill these expectations. With ISPO Munich Online, we are enabling all customers around the world to participate in the event. At the same time, we can create formats that integrate new target groups. I am sure that in February we will experience an event, which will offer digital industry discussions of the highest caliber.”

ISPO Munich Online to focus on digitization, health and sustainability

At the center of the five-day digital event stands the key topics of creativity and digitization, health and sustainability. The ISPO Munich Online conference program will offer numerous opportunities for discussion and interaction. In particular, the importance of sports and outdoor activities, and their connection to health, has been on the rise since the beginning of the coronavirus pandemic. In turn, this has increased the need for a platform where the core brands, key players and top athletes can connect and garner inspiration.

ISPO Munich Online – what participants can expect

ISPO Munich Online will offer the well-established benefits as well as additional ones: Finding new products, brands and business contacts. Networking with exhibitors, visitors, media and influencers. Participation in forums and discussions via live streaming and chat rooms. Jeanette Friedrich, Global ISPO Group Director, is  optimistic about the digital format: “In the past ten years, ISPO has built vast digital competency and reach. We will now use this to offer an online event to the benefit of all participants. We are pleased that our plans for the digital event have been so positively received in the branch.”

End-consumers in attendance

For the first time, end-consumers will have an opportunity to experience something that was formerly reserved for industry members: the chance to participate digitally and conduct a direct dialogue with the industry. In brand rooms for product presentations, workshops and master classes, brands and companies will have the opportunity to present themselves and engage with sport and outdoor fans throughout the world.

ISPO Open Innovation has already shown this integration works: The approximately 80,000 end-consumers from around 70 countries bring their know-how to the crowdsourcing and market research campaigns – delivering valuable insights and inspiration for new products and ideas to companies all year.

ISPO Re.Start Days 2020 as successful template for ISPO Munich Online 

During ISPO Re.Start Days in summer 2020, ISPO has already shown that digital formats offer an added value and are important for the industry, as Klaus Dittrich emphasized: “The experiences from the ISPO Re.Start Days will help us very much in improving upon the online format for ISPO Munich in February and to target the needs of each participant. Our goal is – even in these uncertain times – to offer the best platform for growth and new inspiration.”