美国橄榄球联盟-高科技体育项目

NFL EXPERIENCE

美国橄榄球联盟经验

Located in New York City’s Times Square, NFL Experience is a high-tech attraction that lets visitors immerse themselves in America’s favorite sport. In partnership with the NFL and Cirque du Soleil Entertainment Group, Thinkwell provided a wide range of creative, design, and production services to bring the NFL Experience to life.

With more than 20 interactive touch screen stations representing 32 NFL teams, the innovative design uses technology and interactive media elements to take visitors on a complete journey through the football experience—from being a fan to being a player on the field at the Super Bowl.

Notable attractions include the Super Bowl Celebration Room, which uses augmented reality to bring visitors on the field for the biggest celebration of the year; Huddle Up, an immersive point-of-view experience that puts visitors inside the huddle as the quarterback; and the NFL Game Plan Challenge, which uses elaborate special effects and a unique projection system to let visitors meet former Oakland Raiders and Tampa Bay Buccaneers coach Jon Gruden and get ready for the big game. Thinkwell Media also contributed editing and production services, in conjunction with NFL Films, for the Immersive Media Tunnel that concludes the attraction as well as other media elements in the experience.

位于纽约时代广场，NFL体验是一个高科技的景点，让游客沉浸在美国最喜欢的体育运动中。与NFL和太阳马戏团娱乐集团合作，Thinkwell提供了广泛的创意、设计和制作服务，将NFL体验带入生活。

拥有超过20个代表32支NFL球队的交互式触摸屏站，创新设计使用技术和交互式媒体元素带领游客完成整个足球旅程，从成为球迷到成为超级碗赛场上的球员。

值得一提的景点包括超级碗庆祝室，它使用增强现实技术把游客带到球场上庆祝一年中最大的庆典；蜷缩成一团，一种将游客作为四分卫的沉浸式视角体验；以及NFL游戏计划挑战赛。它使用精心制作的特效和独特的投影系统，让游客会见前奥克兰突击队员和坦帕湾海盗队教练乔恩格鲁登，并为大型比赛做准备。Thinkwell Media还与NFL Films一起为浸入式媒体隧道（Immer.Media Tunnel）提供了编辑和制作服务，该隧道总结了吸引力以及体验中的其他媒体元素。

  • Client:Cirque du Soleil

  • Location:New York, New York

  • Services:

    Strategy, Content Master Planning, Concept and Design Packages, Exhibit Design, Graphic Design, Production Management, Technical Packages, Media Production, Audio Design, Lighting Design, In-Field Art Direction, Installation Supervision, Programming and Training

客户：

太阳马戏团

位置：

纽约，纽约

服务：

战略规划的概念和内容，掌握展示设计，包装设计，平面设计，包装，生产管理，技术，媒体制作、音频设计、照明设计、现场安装监督、艺术指导，规划和培训

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