这是海外媒体送给【乐拼】的一封公开信！
海外媒体brickfanatics（www.brickfanatics.co.uk）今天发出了一封信，这封信是送给国内盗版山寨积木厂商乐拼的！我们一起来看看
Talented fan builder Jme Wheeler recently discovered that knock-off manufacturer Lepin had used his builds as the basis for fake LEGO products, and decided to share this letter outlining why it’s really, definitely, not cool
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To Lepin,
What you’re doing is wrong.
I would think this would be obvious, but clearly that isn’t the case. It’s obvious neither to you, nor is it obvious to your customers. Apparently, both of you feel entitled to other people’s work. You feel that you have a right to copy the designs of others, and that because there is a demand in the marketplace, you have a right to fulfill it. I want this to be very clear – you don’t.
For years now, you have been stealing the LEGO Group’s products. I’m not simply talking about producing building bricks. You are free to do so, and if you did so responsibly, there would be no problem. You steal their branding, their designs, IP, and advertising. You do everything you can to look like a legitimate LEGO product.
As a company, Lepin, you take it upon yourself to provide copies of LEGO sets at a cheaper price. Your customers see this as a good thing. It means they can get current, or even retired sets for much less than the asking price, which in their eyes is ‘too high’. That difference in cost is facilitated by your moral bankruptcy. Of course you can provide a cheaper version when you pay not for the licensing, design, branding, marketing, nor research.
I agree that aftermarket prices for retired LEGO sets are more often than not completely ridiculous. That isn’t the LEGO Group’s fault. That is the fault of opportunists, not so different from yourself, preying on those who were unable to purchase a set when it was available. I also understand that there is still a demand for these sets. The LEGO Group has no responsibility to keep sets in production in perpetuity, or to re-release old sets. Would it be great if they did? Absolutely. Are they obligated to, simply to satisfy rabid consumerism? Absolutely not.
The vileness of your practices is only getting worse, as you’ve now decided it isn’t enough to steal from another company. You’ve decided to apply your brand of thievery to the LEGO community at large. I recently read about a Lepin ‘CREATORS’ set, which is an exact copy of the ‘Barnes & Noble and Starbucks Store’ Ideas submission by wooootles. I was disgusted. How could someone even consider doing such a thing? Also shown was the back of the box, and there were many more stolen designs, including my ‘L. Rivendell Museum of Natural History’. My heart dropped into my stomach. I couldn’t believe it. There I was, looking at a build I had spent over a month on, being produced by a bootleg toy company. Someone else had taken my design, without my permission, and is selling it for a profit. You. You did that.
This type of theft doesn’t just hurt TLG, or individual builders like myself and the others you’ve wronged. It hurts the building community as a whole. There are so many amazing builders out there. There are so many people out there creating beautiful, inventive, funny, and surprising things. I’ve met a lot of really tremendous people through my experiences with LEGO. I’ve been given an incredible chance to interact with other builders through Blocks magazine, as well as at conventions or with my LUG. I even met the love of my life through this hobby. All of those opportunities only existed because there is a vibrant community of people sharing their work with each other.
If you continue to steal people’s art, to capitalise on their hard work and ingenuity, then eventually people will stop sharing their work. People will cease to be inspired by one another. An incredible community would be destroyed. Without creative people and their ideas, there is nothing for you to steal. There is nothing for your customers to consume.
You clearly see value in what the LEGO Group, and builders like me bring into the world. Curiously though, you seem to see no value in we who make it possible. You could have contacted any of us, we’re not hard to find. You certainly found our work. You could have offered to license our designs (though I still would have declined because your business practices are utterly reprehensible). You could be a legitimate company. Instead, you choose to simply build your fortune on the work of those around you. It is both lazy and deplorable, and I sincerely hope one day karma catches up with you.
Yours,
Jme Wheeler
Find some of Jme’s LEGO builds on Flickr, where he goes by the handle Klikstyle.
To buy your LEGO products legitimately, and support the work of Brick Fanatics, visit the LEGO online store here.
如果你没有看懂，我大概翻译一下这封新的主要内容：
乐拼，你目前的所有做法已经非常明显的侵犯到了乐高的版权以及其他设计师的权益。
你一直在偷取乐高集团的产品，包括你的积木本身生产都没有经过许可。你将乐高的品牌，设计，研发和广告全部轻松的复制，而来获取你的利益。
乐拼你自以为用更低的价格可以让客户去接受，但你提供的做法的前提是你不需要支付任何版权，设计，品牌，营销，研发等各个环节的利润。你的产品当然可以这么无耻的便宜。你是一个多么可悲的机会主义者。
不是仅仅你看到了乐高的市场，别人都看到了。而你的做法让人厌恶。把别人的作品当作自己的产品来进行售卖获取利益。而你并没有对你的消费者有任何告知这不是你们的设计。你也许可以联系这些设计师获取这些授权（但几乎不会有人会授权给你）。你无耻的做法侵犯到了乐高集团以及所有乐高玩家的利益。
这封信的署名是Jme Wheeler，也就是上面这个自然博物馆的作者。当然，这个声援的人是非常之多的，这封信也已经在海外媒体完全公布。
OK，我们来反思一下。为什么乐拼可以明目张胆的这么去偷取别人的设计而让自己赚钱。
首先这和我们所在的地理位置非常有关，如果这个企业在国外，几乎可以说是分分钟就会倒闭的。因为在这里的法律监管漏洞，所以让乐拼这么疯狂。
那么我们是否该支持这家企业，从目前国外媒体以及玩家的反馈来看，我们真的是要抵制乐拼的。虽然乐拼将非常廉价的产品提供给众多玩家，但是前提是这些都不被授权，也就是其实你如果买乐拼产品，也就是说明你在支持盗版。当然，在TIANCHAO，版权意识在近些年有所提高，但是，盗版，假货依然横行，我们已经习惯了在盗版和假货的环境里适应。
我们也许去国外会发现，连听一首歌都需要付费，这在TIANCHAO是完全不用考虑花钱听歌的。但是你可曾知道在那个没有网络和数字音像的时代，我们听歌还真花钱，因为要买卡带，而且那时候的真假卡带由于生产力的不足，几乎没有差别，所以你要听歌就是要花钱的，反倒是随着数字音像的普及，众多媒体的破坏行径其实让我们已经觉得使用盗版是理所应当的！
但是我们可以看到近些年国内在抵制盗版和使用正版的情况在好转，我们更多的会去电影院去欣赏大片而逐步的抛弃买张盗版盘看，在QQ音乐或者网易云音乐中，也都会发现，这些音乐虽然可以免费听，但是是有版权的，有些是需要你去付费来听的。游戏环境更是，不论你是玩单机还是网游，正版几乎占据了大部分市场，因为盗版游戏已经无法给你一个完整的游戏体验了。
好，说到这里，那么我们可以说，我们在从一个相对落后的文化市场逐步走向一个文明，健康的市场环境中。
对于目前玩具也一样，势必要经历这样的阶段。但是我们的监管部门是否能再严格一些?我们的民族品牌不需要这样彻彻底底的抄袭国外产品，我们应该鼓励去研发和创新。要么我们永远是落后的。因为生产力不仅仅是你有制造能力，更多的是你的创新能力。人类发展到今天其实并不缺乏制造能力。我们也因为拥有全世界最优秀的制造能力而骄傲，但我们的创新能力呢？各行各业都是在机会主义中生存，拿来主义使得我们目前的经济市场是非常畸形的。
乐拼也是如此，他只看到了眼前的既得利益，但是长远的影响完全不去考虑，这会使得我们的企业未来根本就无法适应市场，你终归会倒在自己挖的这个坑中。因为你的制造能力不会带给你更高的价值。说白了，乐拼走到底，你就是一个山寨积木厂。你还有什么？你的积木也许都无法通过国家的质量标准。你的积木颗粒真的是健康，无毒无害的么？真不好说。
所以，在我们之前发起的投票中，也有近半数的参与者是完全抵制乐拼的，从小编的角度，虽然乐高的产品贵，但是我们除了尝试性的去购买乐拼产品来进行对比，是完全不会去专门买一套乐拼来替代乐高产品的。也不会推荐给周围的人，更不会给自己的下一代过买。因为这个企业的行径确实让人厌恶！我们也呼吁媒体及相关的执法部门，可以对这种非常明显的盗版山寨产品进行打击！