90后看过的那些经典广告,你还记得哪个?
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本期3分钟学雅思主持人:侯珏
3分钟学雅思· 第6季 ·第29期
最近90后印象最深的广告语TOP10公布,第一名就是脑白金。
他的电视广告可谓是轰炸性的。清晰的产品定位+电视台轮番播出,让产品的名字响彻大江南北。也正说明了脑白金的品牌接触点非常简单,很容易让人印象深刻。
那么今天,就让我们结合“Describe an advertisement you remember well.”这道题,来一起描述脑白金的广告吧!
《3分钟学雅思》第六季 第29期 点击观看
Describe an advertisement you remember well.
You should say:
Where you saw it
What it was about
What it was like
Why you remember it well.
该话题参考文本
I don't really watch advertisements. They’re really tedious and take such a dreadful time. Sometimes I would rather join and be a member of a video platform just to skip the advertisements! But when I was young, I watched TV more often than I watched videos online, which means I have no choice but to watch the advertisements. And there's a health care product called Naobaijin. Their advertisement gets stuck in your head and I believe all Chinese would have a deep impression of it.
It's really simple. They just have two cartoon characters dance with hula skirts, and constantly repeat their slogan. They are like grandparents’ age with silver hair, but they are really energetic because they bought their health care product. The advertisement lasts for like 10 secs only, but they broadcast so frequently that even until now, I can still remember it.
该话题关键词
外教教你读本期关键词
1. dreadful adj. 可怕的,糟糕的,令人不愉快的
2. health care product 保健品
3. slogan n. 标语
4. broadcast v. 播放,播送 n. 广播节目
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《3分钟学雅思》2019年第6季