财富忠告：把你心里想的写到纸上

格拉热（奥斯卡获奖电影电视制作人, 想象娱乐Imagine Entertainment）

既然你没有影响力――没有钱，不是名门出身，缺少很硬的关系――那你必须有创造力。创造力只存在你心里，你需要写出来――把你心里想的写到纸上。这样，你将拥有一张纸，而它就是影响力。

想法和将这些想法写出来的信心就是你所真正拥有的一切。

格拉热：18年前，我从娱乐圈内的人那里寻找忠告。18年后，我从影视圈外的人那里征集忠告。30年来，被我收集忠告的有将近1000人。每个月我都列出一个新的电话访问人员名单，我称其为“有趣人名单”。我平均每周电话访问5个人，其结果是每两周约见1人。理想的话，我喜欢在办公室里与他们见面，我让他们告诉我他们的世界。我会见这些人的最终目的是想学会怎样成为一个更有效的电影制作人。

我的整个事业都建立在来自两个人（Jules Stein和Lew Wasserman）的一条忠告上。1975年，身为法律界小职员的我花了1年时间想与这两人见一面，最终如愿以偿。他们俩分别对我说：“想在娱乐圈里有一席之地，你必须要有影响力。既然你没有影响力――没有钱，不是名门出身，缺少很硬的关系――那你必须有创造力。创造力只存在你心里，你需要写出来――把你心里想的写到纸上。这样，你将拥有一张纸，而它就是影响力。

听从这一忠告，我写了一个故事，一个我遇到了美人鱼的幻想故事，一下子引起了注意。多年来，我一直给我自己发挂号信――里面装着电影创意和其它想法――以把我的想法用公函的方式书面化。在我的保管箱里大约有1000封这样的信件。而今，我觉得我真正的力量就是这些――想法和把想法写出来的信心。

All you really own are ideas and the confidence to write them down.

Grazer: I have spent the last 18 years soliciting advice from people outside the movie business. Before that, I sought advice from people in the entertainment industry. So I’ve collected advice from close to 1000 people over 30 years. Every month I create a new list of people to call. I call it my “interesting people list”. I call, on average, five people a week and may end up meeting with one every two weeks. Ideally I like to meet these people in my office. And I ask them to tell me about their world. I meet these people to learn ultimately how to be a more efficient filmmaker.

My whole career has been built on one piece of advice that came from two people: JulesStein and Lew Wasserman. In 1975 I was a law clerk at Warner Bros. I’d spent about a year trying to get a meeting with these two men. Finally they let me into see them. They both said, separately, “in order for you to be in the entertainment business, you have to have leverage. Since you have none—no money, no pedigree,no valuable relationship—you must have creative leverage. That exists only inyour mind. So you need to write—put what’s in your mind on paper. Then you’ll own a piece of paper. That’s leverage.”

With that advice,I wrote the story that became splash, which was a fantasy that I had about meeting a mermaid. For years, I sent Registered letters to myself—movie concepts and other ideas—so that I had my ideas officially on paper. I have about 1000 letters in a vault. To this day, I feel that my real power is only that—ideas and the confidence to write them down.

摘自《财富》——易激扬编译

《创造力 2016》摄于哈法海滨。