商场主题公园零售Minion Mart Theme Park Retail

Minion Mart Theme Park Retail

商场主题公园零售

Re-Brand an existing store to introduce Universal's popular Minion characters at Universal Studios Singapore

重新打造一个现有的商店，在新加坡环球影城引入环球流行的人物角色

DESCRIPTION

When the world-wide Minion phenomenon took off with the release of the second "Despicable Me" film, Universal was quick to introduce the Minion characters and themed retail installations at their parks world-wide. Here at Universal Studios Singapore, IRMS provided the concept and schematic design for renovation of an existing store on Hollywood Boulevard.

The store interiors was transformed into a Minion branded environment by using the franchise's "lab" environment as a  neutral background for their signature colors and bold graphics.

描述

随着第二部《卑鄙的我》电影的上映，世界范围内的迷你现象开始兴起，环球影业公司迅速在全世界的公园引进了迷你人物和主题零售设施。在新加坡环球影城，IRMS为好莱坞大道上的一家现有商店提供了更新的概念和方案设计。

商店内部通过利用专营权的“实验室”环境作为他们签名颜色和大胆的图形的中性背景，转变成Minion品牌环境。

OVERVIEW

CLIENT

Universal Studios Singapore, Resorts World Sentosa

ROLE

Concept and Schematic Design

概述

客户机

新加坡环球影城圣淘沙度假村

角色

概念与方案设计