财富忠告：跟着自己的感觉走

雷德斯通（美国第三大传媒公司维亚康姆集团掌门人）

相信自己，跟着自己的感觉走。

跟着自己的感觉走，而不是跟着那些戴有色眼镜看世界的人走。

雷德斯通：在我的事业生涯中，我常常求助于Ace Greeberg。我们相处有15年了。从收购派拉蒙公司开始，在我从事的所有交易中，他都是我的顾问之一。他不断地告诫我，必须跟着你自己的感觉走，而不是听从那些说三道四人的意见，或跟着那些用不同眼光看世界的人走。

人们那时说我钱花得太多，不值。他们说MTV是一时的风尚，是过眼烟云，是昙花一现。他们说尼克国际儿童频道（Nickelodeon）永远不会成功。我当时对这些业务知之甚少。但是，在我眼中，MTV并不只是个音乐频道，而是个文化频道，是一代人的频道，是个可以周游世界的频道。至于Nickelodeon，作为父亲，作为爷爷，我的直觉告诉我，还有什么能比一个儿童频道更重要呢？我的直觉还告诉我，全世界的儿童基本上都一样，有同样的问题面对父母，有同样的问题面对老师。所有的人都说我钱花得太多。而我只投资了5亿美元，然而，即便是以今天我们的股票较低的价格计算，我的股票也值几十亿美元。这就是Ace的忠告为什么这么有价值的最好证明。

Follow your own instincts, not those of people who see the world differently.

Redstone：In my business career, I frequently turn to Ace Greeberg of Bear Stearns. I’ve known him for well over 15 years. In connection with all the transactions in which I have been involved, starting with the Paramount acquisition, Ace was one of my advisors. He has consistently advised me that you must follow your own instincts, rather than the views of naysayers or others who see the world in a different way.

People said atthe time that I overpaid. They said MTV was a fad. They said Nickelodeon would never make it. I knew so little at that time about our businesses. But I saw MTV not as just a music channel but as a cultural channel, a generational channel, and a channel that could travel around the world. As or Nickelodeon, my instincts as a parent and as a grandparent told me, What’s more important to people than a kid’s channel? My instincts also told me that children are pretty much the same all over the world. They have the same issues with their patents, with their teachers. Everyone said I overpaid. My investment was $500 million.And even at the low price of our stock today, my stock is worth many, many billions. And that is a great illustration of why Ace’s advice has been so valuable.

摘自《财富》——易激扬编译

《自己的感觉很重要 2016》摄于加拿大班芙国家公园。