财富忠告：坚持就是胜利

布兰森：坚持就是胜利！

做个驼鸟，心无旁骛，否则你无法生存。

布兰森：对我影响最大的人是Freddie Laker。当我想创办航空公司时，他对我说：“你永远别想与英国航空公司拼广告，你必须脱离这一怪圈，发挥你的强项。做个驼鸟，心无旁骛，否则你无法生存。”他给我的第二条忠告是：“英国航空公司会想方设法对付你，遇到这种情况，记住五个字，就这五个字：告他狗日的！”

Make a fool of yourself. Otherwise you won’t survive.

Branson: The person who had the biggest impact on me was Freddie Laker. I was thinking about setting uo my own airline. He gave me this advice: “You’ll never have the advertising power to outspend British Airways. You are going to have to get out there and use yourself. Make a fool of yourself. Otherwise you won’t survive.”The other advice he gave me: “They will use every trick in the book against you. When that happens, three words matter. Only three words and you’ve got to use them: Sue the bastards!”

摘自《财富》——易激扬编译

《闭着眼睛，冒冒险 2016》摄于瑞士阿尔卑斯山。