卑鄙的我：MIYON MayHM盛大开幕活动

DESPICABLE ME: MINION MAYHEM GRAND OPENING EVENT

卑鄙的我：MIYON MayHM盛大开幕活动

This press-only event celebrating the grand opening of the Despicable Me: Minion Mayhem attraction was filled with a surprising explosion of yellow fun and happiness. True to its source material, the ceremony had no shortage of comedy, gags, and of course, extreme mayhem.

The festivities kicked-off in the morning with a Yellow Carpet event to welcome celebrities and VIPs, including Los Angeles Mayor Eric Garcetti and host Mario Lopez. The ribbon cutting ceremony began with a rendition of Pharrell Williams’ “Happy,” but quickly escalated when Gru and his minions “crashed” the event. Everyone on-stage gathered to set off Gru’s detonator device together, which started a chain reaction. The ribbon sparkled and exploded into a jaw-dropping spectacle – balloons popped, confetti dropped and fireworks erupted to blanket everyone in brilliant Minion yellow. Excitement peaked as everyone lined up to ride the new attraction.

这个新闻发布会庆祝卑鄙的我：迷你大混乱景点的隆重开幕，充满了令人惊讶的黄色乐趣和幸福爆炸。诚然，它的来源并不缺乏喜剧、噱头，当然也有极端的混乱。

庆祝活动在早上以黄色地毯活动开始，欢迎名人和贵宾，包括洛杉矶市长埃里克·加塞蒂和主持人马里奥·洛佩兹。剪彩仪式开始于法雷尔·威廉姆斯的《幸福》的演唱，但是当格鲁和他的随从“崩溃”事件时，剪彩仪式迅速升级。舞台上的每个人都聚集在一起，把格鲁的雷管装置放在一起，这引发了连锁反应。彩带闪闪发光，爆炸成一个令人垂涎欲滴的奇观——气球爆裂，五彩纸屑掉落，烟花爆燃，每个人身上都覆盖着灿烂的米农黄色。当每个人排队乘坐新的景点时，兴奋情绪达到顶点。

  • Client:In Partnership with Universal Studios Hollywood

  • Location:Universal Studios Hollywood

  • Services:

    Strategy, Concept and Design Packages, Production Management, Technical Packages, Audio Design, In-Field Art Direction, In-Field Event Direction, Installation Supervision, Programming and Training

客户：

与好莱坞环球影城合作

地点：

好莱坞环球影城

服务：

战略，概念和设计包，生产管理，技术包，音频设计，现场艺术指导，现场事件指导，安装监督，编程和培训

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