Universal Wonderland 环球奇境

Universal Wonderland

环球奇境

战略性重新定位和更新现有区域整合三个品牌专注于4至8岁市场

Strategic re-positioning and renovation of an existing zone to integrate three brands focused on the 4 to 8 year old market

DESCRIPTION

Working closely with Universal Studios Japan's (USJ) marketing group, IRMS developed concepts for a multi-brand integration and renovation of an existing zone at USJ. Focused to appeal to the 4 to 8 year old market, IRMS worked with international play expert Susan Goltsman, marketing focus groups, and USJ's in-house production team to develop designs for Snoopy Studios, Hello Kitty, and Sesame Street characters and brand integration. On-site collaborative workshops were the key to keeping all stakeholders engaged and in agreement with design goals from large to small.

The results were quite successful, both creatively and economically. USJ achieved a 25% incremental increase in their target market attendance in the first year of operations. IRMS continued work on the project adding additional capacity to meet the popular demand.

描述

与日本环球影业集团（USJ）营销集团紧密合作，IMRS开发了多品牌整合的概念，并更新了UJ现有的区域。专注于吸引4到8岁的市场，IMRS与国际游戏专家Susan Goltsman、营销焦点小组以及美国UJ公司的内部生产团队合作开发SnopyStudio、凯蒂猫和芝麻街角色和品牌整合的设计。现场合作研讨会是保持所有利益相关者参与并与设计目标达成一致的关键。

结果是相当成功的，创造性的和经济的。在第一年的运营中，USJ实现了目标市场出勤率的25%的增量增长。IMRS继续在项目上增加额外的容量以满足大众的需求。

OVERVIEW

CLIENT

Universal Studios Japan

ROLE

Master Planner, Concept and Schematic Design

FACTS & FIGURES

Favorite characters from the Peanuts, Hello Kitty, and Sesame Street franchises all found a permanent home at Universal Wonderland.

概述

客户机

日本环球影城

角色

总规划师、概念与方案设计

事实与数字

《花生》、《你好，凯蒂》和《芝麻街》系列电影里最受欢迎的角色都在环球仙境找到了永久的家。